Tensator Customer Journey Queue Solutions to Guide, Inform and Enhance the Retail Tradeshow “Customer” Experience
GlobalShop -- Chicago, IL -- April 16, 2013 – Tensator, (Booth #5322) the world leader in queue management and customer journey solutions, today announced that professional wine judge, Certified Sommelier, and CEO of Wine Channel TV, Jess Altieri will share her expertise with attendees as a Celebrity Tensator Virtual Assistant at this year’s GlobalShop, the world's largest annual event for visual retail merchandising design and shopper marketing, being held April 16-18 at McCormick Place. Tensator ‘customer journey’ solutions, including a Tensator Virtual Assistant Show Greeter and the SLQ 3000 Electronic Call Forward system have been chosen by GlobalShop show management to guide, inform and enrich the retail tradeshow customer experience at registration. Tensator has been selected to provide its leading queue management solutions for the event’s registration area for the fifth consecutive year.
The Tensator Virtual Assistant is a next generation digital signage solution. It uses cutting-edge technology to project an image and create the illusion of a real person to convey a consistent brand message, impart key information and highlight products and promotions. Designed with retailers specifically in mind, Tensator is showcasing its newest offering at GlobalShop, the Tensator Virtual Assistant Ultra which has the smallest footprint available on the global market. At just 20 inches x 20 inches, it can fit almost anywhere within a store including aisles or end caps presenting retailers with endless promotional possibilities, a flexible point of difference to help increase profits and efficiency, and the ability to generate extra revenue by directly influencing consumer behavior.
To show off Tensator’s latest technological offering, the Virtual Sommelier “Just Jess” will wow over 12,000 retail industry professionals at GlobalShop with her wine lifestyle expertise and promotional abilities – stopping people in their tracks -- to see, hear, learn and try her recommendations on “How to be a Date Night Hero with New Zealand Wines.”
“Our Tensator Virtual Assistant Ultra, with its distinctively smaller footprint, will undoubtedly provide retailers with unlimited product and promotional capabilities,” said Bill Vetter, SVP and General Manager, Tensator, Inc. “By offering our retail partners the ability to maximize their sales per square foot potential and deployment of staff to critical areas of product focus within their store, the Virtual Assistant acts as a genuine profit center. By teaming with Jess as our Virtual Sommelier and with Wine Channel TV, we are providing show attendees a glimpse of the product’s revenue and promotional possibilities for sales generation and margin improvement.”
“The Tensator Virtual Assistant Ultra is a fantastic way to build my brand, promote wine lifestyle pairings, and get people to sample several new wines,” said Jessica Altieri, Certified Sommelier and CEO of Wine Channel TV. “Since I can’t be everywhere at once – the Virtual Sommelier allows me to be seen, heard, and to promote all at the same time. Attendees that stop by booth #5322 will get to hear all about interesting new facts about different grapes, inside scoops and secret stories about the wineries, pairing ideas and an opportunity to win a custom engraved wood wine gift box from Wine Channel TV via a QR scan. No other single digital signage solution provides this kind of engaging promotional customer experience.”
The Virtual Sommelier will be joined by the ‘live’ Just Jess on Tuesday, April 16th and Wednesday, April 17th to educate and guide attendees through their wine ‘journey.’
In the registration area, show attendees will meet the Virtual Assistant Ultra GlobalShop Greeter, who will welcome attendees and provide directional guidance, information on the show’s history, charitable initiatives, expo floor and sessions as well as promotional content. Tensator’s eQ™ SLQ3000 call forward system with full media capabilities and Tensabarrier® crowd control stanchions with post top signage will quickly and efficiently guide thousands of attendees through registration getting their conference experience off to a great start.