CAIXA GERAL DE DEPÓSITOS
CGD develops its activity in a perspective of universal banking, without forgetting all the expertise in financial services, so customers now have a full-service international group.
Currently, the CGD is present in an integrated manner in all parts of the banking business, including: Investment Banking, Brokerage and Venture Capital, Real Estate, Insurance, Asset Management, Credit Specialist, Electronic Commerce and Cultural Activities.
In each sector, there is a clear concern to take the lead in the ability to provide services that meet specific customer needs, developing customer loyalty and in turn promoting sustained growth in market share.
The Newvision’s Inline Corporate TV was the solution chosen by CGD – Caixa Geral Depósitos, for the integration project of the Multimedia Content Management with Queue Management Solution in 210 branches.
The project includes as a first step, the installation of the INLINE solution in the CGD branches and its infrastructure so that by the end of the project is carried, there is full integration of Inline Corporate TV.
The Inline Corporate TV seeks to be the ultimate means of communication with the customer in the commercial promotion of products / services and also in the institutional and informational aspects.
This solution consists of a multimedia platform independent channels carried in. "NET" managed remotely from the browser.
The Inline Corporate TV solution is a new way to promote products and brands that lets you explore a new business line.
The Corporate TV lets you send images, TV shows and movies from a central or local basis. With the use of rules, it allows you to adjust the advertising messages, directing them to a specific target audience according to information received the Virtual Queuing Solution.
Being fast and easy to manage, this solution ensures the dissemination of dynamic content using a multimedia channel of high impact and very appealing to the customer.
This way, Newvision, A Tensator Group Company, can help CGD, bring together the company to its customers, getting them to obtain a better quality of service from the minute they arrive to the branch; better inform them of the products and services available for a specific profile, up to date with the latest marketing campaigns .
All this within reach of an eye, because all information is available via Plasma screens and / or high definition TFT’s strategically placed in the CGD branches.
The client looking at the screen gets to know what service number is being called, immediately receiving the information and publicity provided by CGD while waiting to be served. This need is constant until the moment the client arrives at the counter, when he does, he might then request more information of the product or service for which had been sensitised while waiting.