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Tensator World News

Walk-aways costing retailers up to £1bn

22. April 2014 11:49

New research from mobile operator EE has revealed that British retailers could be losing up to £1 billion in sales every year due to lengthy queues at the checkout.

Headline figures from the survey of over 2,000 consumers included:

·       63 per cent saying they would abandon their intended purchase if the queue was too long.

·       A quarter of those surveyed admitting they would only wait a maximum of two minutes to be served.

·       59 per cent saying they would wait no longer than four minutes.

·       73 per cent of those shoppers questioned saying waiting in line for five minutes or more would result in them walking out of a store.

The team here at Tensator reviewed the results with interest and can attest to the fact that they complement and reinforce the results of our own consumer survey.

Back in October, we asked shoppers about their experience of self-service checkouts. Our research revealed that one in three consumers had walked out of a store without buying the items they needed because of problems with self-service.

We also discovered that 26 per cent of shoppers say they use the time spent in a queue to think about how their overall shopping experience can be improved.

The results of both studies show that, regardless of whether customers are waiting at a self-service checkout or manned service point, making them stand in line for too long is a dangerous thing.

Paying for goods is, for many, the last key moment of the customer journey. If that experience is not as efficient and stress-free as it could be, then that is the lasting impression consumers will have of the retail brand in question. Not only could you be losing a sale, but you could also be missing out on repeat custom too.

Retailers need to develop a rounded understanding of their customer base and buying habits. What are they purchasing and when? What is the average customer dwell time? How easily can they navigate their way around the store? How long do customers spend in-line at different times of the day? And, most importantly, what can be done to reduce that wait?

Obviously, the answers to those questions will differ greatly depending on the store’s products, target demographic and where they are in the world. However, many of Tensator’s solutions for the retail sector have been proven to reduce customer walk-aways by up to 96 per cent; so talking to us might be the best place to start in the search for your answers.

We promise we won’t keep you waiting. 

Virtual tech showcases new Clarins scent

17. April 2014 10:24

Press coverage

Launch of new Thierry Mugler perfume uses virtual digital signage display as promotional centrepiece to embody creative innovation of luxury brand

The luxury fragrance group of French health and beauty giant Clarins has commissioned the world’s first full-height Virtual Assistant from Tensator to create a visual centrepiece for its brand, Thierry Mugler. 

The promotional concession display created especially for Clarins Fragrance Group to mark the launch of Thierry Mugler’s ‘Alien Extraordinaire’ perfume in three flagship stores uses the Tensator Virtual Assistant digital signage system to create the illusion of a real person.

Tensator Virtual Assistant Quenches WSWA Attendees Thirst for Knowledge about TY KU Sake

15. April 2014 14:55

Last week at Caesar’s Palace in Las Vegas, NV, Tensator was invited to join TY KU, the world’s smoothest sake and spirits company and VeeV, innovator of superfruit cocktails at the 71st Wine and Spirit Wholesalers of America (WSWA) Convention.

Tensator’s Virtual Assistant next generation digital signage provided attendees with deep, rich, and of course highly visual information on TY KU Sake  –  The Tensator Virtual Assistant covered everything  you need to know about TY KU Sake -- from how the sake is prepared, how to enjoy various different kinds of TY KU Sake and even provided recommendations on best food pairings and how to serve.

Attendees’ thirst for knowledge about TY KU Sake was quenched and their taste buds were prepped and ready to try some!

How Tensator is helping to tackle retail crime

14. April 2014 18:29

The eagle-eyed amongst you may have spotted one of our products being featured on Channel 5 show It Takes A Thief To Catch A Thief. 

As part of the show, master thief Richard Taylor visited a garden centre in Biggleswade, which was constantly targeted by shoplifters. The net loss to the business in 2013 was approximately £2,000 worth of stock and the team had never been successful in catching a shoplifter. 

After demonstrating how easy it was to simply walk out of the garden centre with a basket of stock, PC Will Davies was drafted in to lend the team a much-needed hand. Will introduced a series of new security measures, including our own Tensator Automatic Gate with breakout alarm, which is part of our Access Control range.

The Automatic Gate is designed to be the first line of defence for retailers when it comes to preventing ‘push-outs’, where thieves quite literally push a trolley full of goods straight out of the door, and ‘walk-outs’, a technique that either sees items carried out in a basket or concealed in the person’s clothing. If the gate is forced, then an alarm will sound, instantly alerting staff.  

We were pleased to hear that since the new measures were introduced, theft from the garden centre has fallen dramatically and the team has successfully apprehended five shoplifters.

Sadly, the garden centre in question is not alone when it comes to suffering the plight of retail theft.

The latest Retail Crime Survey from the British Retail Consortium shows that customer theft is at its highest rate for nine years, with the average value per incident sitting at £177. According to the survey, the total cost of retail crime, of which customer theft plays a major part, has soared to a staggering £1.6 billion.

It would seem that this is one problem that is not about to go away any time soon and retailers need to be constantly reviewing their own security procedures in order to minimise loss.

We have already discussed how Automatic Gates act as an effective deterrent when it comes to both push-outs and walk-outs. Similarly, a checkout-mounted Tensabarrier® can stop an unused supermarket checkout providing an easy exit route for a thief. 

Customer theft aided by employees should also be an area of concern for retailers.

One of the most common forms of employee aided customer theft is known as ‘sweethearting’. It involves customers ensuring that they are served by a member of staff who is known to them. They then scan the low-value items, or just one item of a multiple purchase, in order for their acquaintance to receive higher-value goods at a discounted rate, or even for free.

CCTV cameras and even video ‘behaviour recognition’ software can both help to combat this, but another simple solution is to switch from a multiple queuing structure to single-line queuing.

By introducing a single-line queuing formation, retailers are basically removing the option for the customer to select who serves them. They are simply called forward to the next available service point, dramatically reducing the chance of ‘sweethearting’ taking place.

As It Takes A Thief To Catch A Thief illustrates, all retailers are potential targets for criminals. However, those that are taking a proactive approach are the ones that are winning the battle against the shoplifters.

You can view more of our solutions for the retail sector, including our full Access Control range, here.

New technology gives Clarins a scent of the future

14. April 2014 18:03

Press release

New technology gives Clarins a scent of the future

MILTON KEYNES, UK, 14 April 2014 – Tensator, the world leader in customer journey solutions, has created a shimmering centrepiece for French luxury fragrance brand Thierry Mugler  – part of the Clarins Fragrance Group, with the world’s first full-height Tensator Virtual Assistant.

Promoting the launch of Thierry Mugler’s ‘Alien Extraordinaire’ perfume in three flagship stores, the Tensator Virtual Assistant is a next-generation digital signage solution that creates the illusion of a real person.  
Standing in pride of place amongst concession stores in House of Fraser, in Manchester, Selfridges Trafford Centre and the Metro Centre in Newcastle, the character was created especially for Clarins Fragrance Group.
 
It is the first full-height projection example of the technology and creates a spectacular display for shoppers, with a unique ‘wow factor’.
 
The goddess-like character attracts intrigued shoppers, with her shimmering dress and glowing outline, to create a mesmerising image that represents how the Alien fragrance can make customers feel. Powerful, luminescent and sparkling. She functions as a store-based representation of the imagery used in the brand’s commercials for the perfume.
 

Clarins Fragrance Group contacted Tensator after seeing the impact that other Tensator Virtual Assistants had created in a variety of different sectors – from transport hubs to retail activations.
 
The fragrance giant had a clear vision and invited Tensator to consult them on the possibilities.
 
“It was a big technological challenge – most people in our sector may not have previously thought it possible,” explains Ajay Joshi, Tensator’s head of media and technology.
 
“Creating a seamless projected stature, 6ft high with arms outstretched, was very tricky. We had to work quickly and efficiently to overcome the physical constraints and to explore the various technical solutions available to best fit the requirements.”
 
“After all our hard work, I am very pleased with the result. The virtual goddess has an amazing presence and aligns to the vision we all shared when we started the journey.”
 
It was great to achieve our own 'virtual goddess' for the Alien Eau Extraordinaire fragrance launch. It is vital for our brand for us to be creative innovators and, as this was the first time a head-to-toe projection has been executed in retail design, I'm proud of the result we achieved.” commented Vicky Barrett, Design and Merchandising Manager at Clarins Fragrance Group.
 
The units have been creating significant in-store interest in the fragrance, with shoppers keen to learn more from staff about the Alien perfume.
 
It is expected that they will tour Thierry Mugler flagship locations.
 
For details of the Tensator Virtual Assistant range go to www.tensator.com. For more information on Clarins visit www.clarins.co.uk.

Virtual nurse joins Liverpool Women’s establishment

09. April 2014 17:56

Press coverage

Patients visiting the antenatal clinic at Liverpool Women’s NHS Foundation Trust are now being greeted by a virtual assistant called “Shanice”.

The virtual assistant – similar to a hologram – wears the uniform of a maternity nurse and uses cutting edge technology to create the illusion of a real person.

Click here to read the full article on the Nursing Times website.

Liverpool Women's NHS Foundation Trust welcomes new virtual arrival

08. April 2014 16:50

Press release

Liverpool Women's NHS Foundation Trust welcomes new virtual arrival

MILTON KEYNES, UK, 8 April 2014 – Liverpool Women’s NHS Foundation Trust has received an extra special delivery at its Antenatal Clinic, in the form of a Tensator Virtual Assistant. 

The next generation digital signage solution from patient and visitor journey specialist Tensator, uses cutting edge technology to create the illusion of a real person. 

‘Shanice’ wears the uniform of a maternity nurse and welcomes both patients and visitors to the Antenatal Clinic at the Trust’s Liverpool Women’s Crown Street site. 

As well as providing a friendly face on arrival, Shanice talks through the clinics self check-in procedures, explains what to expect from some clinical assessments and offers information on many of the services on offer. 

As Ajay Joshi, head of media and technology at Tensator, explains, Shanice is designed as an extra resource for the hospital:

“The Tensator Virtual Assistant acts as an extra member of staff to handle frequently asked questions, freeing up team resources in the process. Shanice is on hand to guide visitors through the process of using the self check-in kiosks. She also relays advice and encourages patient feedback to make sure that everyone experiences the best possible visit. 

“Ultimately, this is about enhancing the entire patient / visitor experience at the Antenatal Clinic and ensuring that everything continues to run as smoothly as possible.”

As Caroline Jacobs, IM&T Project Manager at Liverpool Women’s NHS Foundation Trust, points out, patients, visitors and staff are all enjoying the benefits of the latest addition to the team:

“Liverpool Women’s is the busiest maternity hospital and welcomes thousands of expectant mothers through its doors. Every day, an average of 20 babies are born. As you would expect, it can get very busy at times.

“The implementation of the virtual assistant in conjunction with our new self check in kiosks and clinic management system have been very successful. Overall patients feedback has been very positive”

The Trust opted for the Ultra model of the Tensator Virtual Assistant. It has the smallest footprint of the entire range at just 50cm x 50cm, meaning it can be easily moved to almost any position within the hospital. Completely customisable, it can be designed to fit any brand image and messaging.

Tensator Virtual Assistants are in place at a range of healthcare facilities across the country, including  Luton and Dunstable Hospital in Bedfordshire and the Oswestry Hospital in Shropshire. Tensator Virtual Assistants are also used as a dynamic marketing tool across a range of other sectors, including transport, retail and leisure. 

For more on the Tensator Virtual Assistant Ultra, visit http://www.tensator.com/uk/showroom/tensator-virtual-assistant.aspx

Tensabarriers Showcase and Protect University of Michigan Solar Car

07. April 2014 16:05

University of Michigan Solar Car Team is a student-run organization that designs, builds and races unique solar-electric vehicles. Since its establishment in 1990, the team has built 12 custom solar-electric vehicles and won 7 National Championships, establishing itself as America’s #1 team.

Just recently, the team exhibited its newest state-of-the-art car, “Generation,” at  the Tech Tip-Off session of the Automotive Manufacturing Summit and Symposium presented by Electro-Matic and Siemens. 

Tensator, a sponsor of the University of Michigan Solar Car, provided its world famous patented Tensabarriers to clearly define the showcase area and establish the necessary boundaries needed to ensure Generation’s solar array was kept safe from curious fingertips. 

“Using the Tensabarriers helps us to project the professional image we strive to uphold and they define a 360 degree viewing space that also prevents people from crowding in and touching or accidentally damaging the solar array or the car,” said Mikhail Gorelik, Business Director, University of Michigan Solar Car Team. 

“Tensator USA congratulates the hard work and dedication of the University of Michigan Solar Car Team, said Darrell Zorn, Business Development Manager, Tensator.“Our Tensabarriers have a rich history of innovation in guiding and protecting people while clearly designating the best viewing spaces.We are proud to be a sponsor and delighted that our Tensabarriers are helping ensure “Generation” is displayed professionally and that this state-of-the-art investment is well protected.”

The Tensabarriers will continue to travel with the team around the world.  This summer, the team will race from Austin, Texas to St. Paul, Minnesota to defend its championship. Tensator hopes its Tensabarriers will be used to define the winner’s circle for the University of Michigan Solar Car Team. 

The Quick Change Artist: Tensator’s Retractable Banners offer Quick, Easy and Affordable Advertising in a Snap

31. March 2014 16:37

Tensator Retractable Banner

Whether you are a bustling airport, a bank, car dealership, coffee shop, cinema, museum, or event hall, driving eye-catching attention to your latest promotions or offers is a snap.Tensator's Retractable Banners deliver a high quality graphic advertising medium that snap right onto your existing or new Tensabarrier posts.

In less than a minute and with no tools required, you can change up your look and convert any indoor space into advertising space. Tensator’s retractable banners are lightweight, portable and offer the option of single or double-sided full color printing.

Make the most of your high footfall areas or your customers’ queuing time – and capture attention, generate some buzz and drive traffic to your latest promotion -- affordably, quickly and easily.

Check out the Tensator Retractable Banner Video and contact a Tensator Customer Journey expert to learn more. 


 

GlobalShop 2014: Tensator Launches Revenue Generating ImpulseQ Merchandising System

18. March 2014 13:23

Digital Print Stretch Fabric Display Creates Instant Ambiance, Provides Guidance and Promotional Branding 

GlobalShop 2014–LAS VEGAS, NV – March 18, 2014 Tensator (Booth #1107), the world’s leading queue management and customer journey specialist, today announced its ImpulseQ Merchandising System, a fully customizable, modular system that provides retailers with a variety of product showcase options for unlimited merchandising potential.  The Company will be showcasing its newest selection of revenue generating retail customer journey solutions at GlobalShop, the world's largest annual trade show and conference dedicated to store design, visual merchandising, and shopper marketing being held March 18-20 at the Mandalay Bay Convention Center, Las Vegas.  

With no tools required for assembly and lightweight panel construction for easy maneuvering, ImpulseQ offers retailers with highly flexible configurations that increase impulse purchases and margins and maximizes revenue potential per square foot. Integrated with Tensator’s attention-grabbing Digital Print Stretch Fabric Display, ImpulseQ panels create instant ambiance, guidance and promotional branding that allow retailers to highlight seasonal and promotional offerings quickly, easily, and affordably. 

“We designed and developed the Tensator ImpulseQ to enhance the retailer’s front end by coupling high visual design and robust merchandising options with modular flexibility proven to increase average transaction value,” said Bill Vetter, SVP and General Manager, Tensator, Inc. “We are excited to share our latest revenue generating advancements with GlobalShop attendees and encourage them to engage us in conversations as to how we can significantly impact their bottom line.”

Tensator will also be showcasing the following solutions at GlobalShop:

  • Tensator Virtual Assistant - The ultimate offering in next-generation digital signage.  Tensator will be demoing its Virtual Assistant TriPanel offering and the industry’s smallest footprint Virtual Assistant Ultra model – both with push button interactivity. The Tensator Virtual Assistant uses cutting-edge technology to project an image and create the illusion of a real person, to deliver multi-lingual communications, FAQs, help and advice, specialist, directional and informative messaging as well as promotional branding. Tensator’s Virtual Assistants are unparalleled in their ability to capture and hold customer attention.
  • SLQ 3000 Electronic Call Forward with Dynamic PDUs (Positional Display Units) – Tensator’s queue management call forward technology platform incorporates digital media, manages a database of reporting information as well as advertising media.  Sleek, dynamic, flashing PDUs provide way-finding information to cashiers or service points indicating where the next available service position is located - immediately speeding up the queuing process and adding sophistication and a service orientation to the entire checkout process.
  • Inline Greeter – A mobile, personalized virtual queue management greeter application for tablets including the iPad, enables retail sales staff to immediately and proactively engage with customers from the minute they enter the store. Tensator’s In-Line Greeter delivers a high-tech offering that allows retailers to capitalize on customer preferences, eliminate waiting in lines and transform customer visits into personalized experiences. 
Stop by Tensator Booth #1107 and let our customer journey experts show you our newest offerings. 

GlobalShop 2014: Tensator Launches Revenue Generating ImpulseQ Merchandising System

18. March 2014 13:23

Digital Print Stretch Fabric Display Creates Instant Ambiance, Provides Guidance and Promotional Branding 

GlobalShop 2014–LAS VEGAS, NV – March 18, 2014 Tensator (Booth #1107), the world’s leading queue management and customer journey specialist, today announced its ImpulseQ Merchandising System, a fully customizable, modular system that provides retailers with a variety of product showcase options for unlimited merchandising potential.  The Company will be showcasing its newest selection of revenue generating retail customer journey solutions at GlobalShop, the world's largest annual trade show and conference dedicated to store design, visual merchandising, and shopper marketing being held March 18-20 at the Mandalay Bay Convention Center, Las Vegas.  

With no tools required for assembly and lightweight panel construction for easy maneuvering, ImpulseQ offers retailers with highly flexible configurations that increase impulse purchases and margins and maximizes revenue potential per square foot. Integrated with Tensator’s attention-grabbing Digital Print Stretch Fabric Display, ImpulseQ panels create instant ambiance, guidance and promotional branding that allow retailers to highlight seasonal and promotional offerings quickly, easily, and affordably. 

“We designed and developed the Tensator ImpulseQ to enhance the retailer’s front end by coupling high visual design and robust merchandising options with modular flexibility proven to increase average transaction value,” said Bill Vetter, SVP and General Manager, Tensator, Inc. “We are excited to share our latest revenue generating advancements with GlobalShop attendees and encourage them to engage us in conversations as to how we can significantly impact their bottom line.”

Tensator will also be showcasing the following solutions at GlobalShop:

  • Tensator Virtual Assistant - The ultimate offering in next-generation digital signage.  Tensator will be demoing its Virtual Assistant TriPanel offering and the industry’s smallest footprint Virtual Assistant Ultra model – both with push button interactivity. The Tensator Virtual Assistant uses cutting-edge technology to project an image and create the illusion of a real person, to deliver multi-lingual communications, FAQs, help and advice, specialist, directional and informative messaging as well as promotional branding. Tensator’s Virtual Assistants are unparalleled in their ability to capture and hold customer attention.
  • SLQ 3000 Electronic Call Forward with Dynamic PDUs (Positional Display Units) – Tensator’s queue management call forward technology platform incorporates digital media, manages a database of reporting information as well as advertising media.  Sleek, dynamic, flashing PDUs provide way-finding information to cashiers or service points indicating where the next available service position is located - immediately speeding up the queuing process and adding sophistication and a service orientation to the entire checkout process.
  • Inline Greeter – A mobile, personalized virtual queue management greeter application for tablets including the iPad, enables retail sales staff to immediately and proactively engage with customers from the minute they enter the store. Tensator’s In-Line Greeter delivers a high-tech offering that allows retailers to capitalize on customer preferences, eliminate waiting in lines and transform customer visits into personalized experiences. 
Stop by Tensator Booth #1107 and let our customer journey experts show you our newest offerings. 

Tensator Heads to Vegas and GlobalShop 2014

13. March 2014 19:42

If you are planning to attend GlobalShop 2014 being held March 18-20 at the Mandalay Bay Convention Center in Las Vegas, please make sure to stop by Tensator Booth #1107 where we’ll be demoing our latest retail revenue generating solutions.

We’ve designed and developed a completely new and customizable, modular system that will revolutionize your store’s front-end, providing a variety of product showcase options for unlimited merchandising potential.  No tools required for assembly and lightweight panel construction make for extremely easy maneuvering.  Come see the latest in Tensator retail merchandising and we’ll show you how to:

  • Capture and hold customer attention
  • Increase impulse purchases and maximize your revenue potential per square foot
  • Create instant ambiance
  • Develop impactful customer guidance
  • Showcase brands and seasonal or promotional offerings...

Quicker, more easily, and more affordably than you have ever imagined. 

Come meet Tensator's Customer Journey Specialists in person -- we're looking forward to seeing you at GlobalShop 2014.

'Bob' makes virtual return to St James' Park Stadium with Tensator

13. March 2014 17:33

Press release

'Bob' makes virtual return to St James' Park Stadium

MILTON KEYNES, UK, 13 March 2014 – If you embark upon a tour of Newcastle United’s St James’ Park Stadium any time soon, you may be forgiven for thinking that one of the Club’s most famous captains has returned to the ground.

Tensator, the world leader in customer journey management, has helped to enhance the Club’s stadium tours with the introduction of a Virtual Assistant, which has been designed to create the illusion of ex-captain, Bob Moncur.

The Tensator Virtual Assistant is a next generation digital signage solution, which uses cutting-edge technology to project an image that creates the illusion of a real person. ‘Bob’ is situated at the starting point of the tour to greet visitors and imparts key information about the itinerary and the club’s 122-year history.

Considered by many as one of Newcastle's finest ever captains, Moncur made his debut at the club in 1963 and played 361 games before joining Sunderland in 1974.  He is probably best remembered for the hat trick of goals he scored in the 1969 Fairs Cup Final, which helped to secure the trophy for United.

Ajay Joshi, head of media at Tensator, said: “Newcastle United Football Club is the first UK club to introduce a Virtual Assistant and the feedback from the fans has been extremely positive. ‘Bob’ is helping to bring the club’s messages to life and is really engaging with fans to enhance the tour experience.”

During the stadium tour, supporters are taken to the highest point of the stadium where they have a magpie's view of St James' Park. The tour also includes a visit to the home dressing room, media suite and the dugouts, as well as other areas of interest.

Gill Hillary Stadium Tours Controller at Newcastle Football Club said: “The Virtual Assistant is a massive hit with our visitors.  From the young to the old, everyone is amazed when watching the image. This is an excellent way to get information across because it is so unusual that everyone is engrossed in it. Using the Virtual Assistant at the beginning of the tour has been a huge success as it gets the tour off to a perfect start.”

The versatile Tensator Virtual Assistant Ultra has a footprint of just 50cm x 50cm and can be easily moved to almost any position throughout the stadium.  Completely customisable, it can be designed to fit any brand image and messaging.

Other recent high profile Tensator Virtual Assistant installations include Heathrow Terminal 4’s security area and King’s Cross Station.  BMW specialist, Sytner, also recently utilised a Virtual Assistant to help with the launch of the new BMW i3 in London.

For more on the Tensator Virtual Assistant Ultra, visit http://www.tensator.com/uk/showroom/tensator-virtual-assistant.aspx. 

Madison Square Garden: Dual Line Tensabarriers Provide Trusted, Safe Customer Guidance to Thousands

04. March 2014 15:08

Named “Coolest Arena” in the United States by Rolling Stone and "Venue of the Decade" by Billboard, Madison Square Garden is the home of the New York Knicks, New York Rangers and New York Liberty and has served as the backdrop for the biggest names and events in entertainment history.

Recently Madison Square Garden celebrated one of the most important moments in its acclaimed history with the completion of its three-year, top-to-bottom Transformation, which significantly enhances the experience of everyone who walks through the Garden’s doors.

The patented Tensabarrier, one of the safest barriers on the market is also one of the easiest to set up. Combined with the Rollabarrier base, which (cue the fanfare!) is also patented – enables up to five Tensabarriers to be stacked and moved at once, saving time and people's backs!  The Tensabarriers are nested together when not in use, which saves up to 50% of storage space.Also “cool” is how Tensator’s patented Dual Line Tensabarrier is bringing safety and trusted dependability to customer guidance for thousands at world famous Madison Square Garden. The second, lower retractable belt provides maximum control, limiting the potential for customers to ‘duck’ under the belt. The lower belt also helps ensure Path of Travel Accessibility requirements are American Disabilities Act (ADA) compliant, enabling visually impaired people to “see” it with a cane and assist guide dogs.

It is easy to see why the “Coolest Arena” selected Tensator’s Tensabarriers for its customer guidance system.

Ask your Tensator customer journey expert about how our queue management solutions can help you minimize customer waiting times, boost satisfaction levels and increase operational efficiency. 

 

Tenastor Goes Virtual at NASCAR Exclusive Private Hospitality Events

24. February 2014 20:39

Tensator’s Virtual Assistant interactive next-generation digital signage hit the raceway this weekend at Daytona helping greet and inform exclusive hospitality guests and fans. 

Tensator’s cutting-edge solution which projects an image and creates the illusion of a real person, is providing a creative, comprehensive, high-tech service offering at this year’s NASCAR private hospitality events -- sharing celebrity and historical stories as well as brand information consistently with thousands of guests.  The Tensator Virtual Assistant was selected for these private events because messages are brought to life when they are being delivered in such a compelling fashion, enhancing guests’ overall experience in a show stopping, unique and memorable way. 

With compelling video and clear surround sound, hospitality guests are able to get a highly personalized and a much richer racing experience. To learn more about this unique offering, please visit the Tensator Virtual Assistant.