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Tensator World News

Coca-Cola launches virtual assistant in cash and carries in London for Share a Coke campaign

29. July 2014 16:01

Press coverage

Coca-Cola Enterprises (CCE) is launching a digital shopper marketing trial to engage retailers and drive awareness of its 2014 ‘Share a Coke’ campaign.

Using the latest technology from digital specialist Tensator, CCE has created a new virtual assistant, called ‘Isabelle’, to update retailers visiting Dhamecha cash and carry depots in London on this summer’s plans for the campaign.

Dressed in Coca-Cola branded clothing, Virtual Assistant Ultra Isabelle tells customers about the success of the campaign to date, suggests how retailers can maximise shopper interest in their stores and plays the new ‘Share a Coke’ TV advert.

Click here to read the full article on the Retail Times website.

Back To School Retail Survival Guide – Tips for Increasing Profits and Store Loyalty

29. July 2014 15:48

The Back To School (BTS) and Back To College (BTC) shopping season is upon us. Second only to the Holiday season, BTS and BTC shopping offers retailers a great opportunity to increase their profits and their reputation of being the "go to" source for all things back to school or college. All too often however, retailers don’t order enough or the right kind of supplies, price them wisely or worse, fail to keep the items stocked and displayed attractively and logically.   

According to a recent USAToday article, back-to-school shopping is no longer a frenzied one-day spending spree. Families are spending more, but they are doing so over a longer period of time as they search for the best deals. This means repeat business and could lead to additional spending provided they have a great experience the first time.  

Families are expected to spend $670 on average on back-to-school shopping, up 5% from last year, according to the latest data from the National Retail Federation. That includes spending on school supplies, clothes and electronics. With cost conscious parents and students, and lots of in-store and online options to choose from, retailers need to make their in-store experience is one that consumers will rave about to their friends and families and return to, for additional shopping.  

Here are some easy to implement in-store retail tips to help shoppers successfully score all their BTS/BTC supplies:

  • Designate a BTS/BTC space in your store and make sure you have bold and exciting signage that helps shoppers find what they need and helps create excitement as they visualize using or wearing new products.
  • If you plan on demoing new technology, branded solutions or you are promoting celebrity, sport teams/campus themed items – consider investing in Tensator’s Virtual Assistant next generation digital signage solution with the industry’s smallest footprint and watch the items fly off the shelves!
  • Make sure you stay on top of how merchandise is displayed; shelving should be accessible (items shouldn’t be placed too high or too low) and the right kind of items should be placed on the shelves so there is a logical flow to the display (see related Chain Store Age article on "Impulse Merchandising - and Why Selling a Toaster on the Checkout Line Won't Fly").
  • Make the best possible use of every square inch of retail space and use in-queue merchandising and impulse towers for point of sale must haves – from hygiene, safety, dorm or locker room items.
  • Ensure your checkout line is clearly defined using Tensabarriers®to help efficiently guide your customers on their way.

Creating a visually appealing, well stocked, and a service first in-store experience this BTS/BTC season will help increase your profits and ensure your customers return again and again. To explore any or all of these tips further please contact our customer journey specialists

The future is now as the Grafton shopping centre introduces their new Tensator Virtual Assistant

25. July 2014 12:15

Press release

The future is now as the Grafton shopping centre introduces their new Tensator Virtual Assistant



CAMBRIDGE, UK – 25 June 2014 – In a UK first, the Grafton in Cambridge is ready to dazzle shoppers with a “virtual” employee who actually greets customers when they enter the Grafton.

Using innovative technology which projects an image of a person creating a mesmerising, life-like display, the Tensator Virtual Assistant also interacts with customers, answering common questions and promoting mall offers. This is the very first use of this amazing technology in a UK shopping mall and it promises to create a novel and fun experience.

Centre manager, Lance Stanbury commented, “We are proud to introduce the newest addition to our team. She is the first of her kind in a UK shopping centre and we believe she will be a real help to all our customers. Cambridge is known as the silicon fen for its new technology and we are proud to be introducing innovation in Cambridge’s popular retail destination.”The Virtual Assistant has been supplied by customer journey technology specialist Tensator.

Ajay Joshi, Tensator’s head of media and technology at Tensator, said: “We’re delighted to be working alongside the Grafton to help make the shopping experience even more unique for customers.”

“Tensator Virtual Assistants have become a familiar sight at airports, train stations and conference venues across the world and now they are making their mark on UK shopping centres too. Consumers are demanding a more immersive, guided retail experience and it’s great to see the Grafton team leading the way when it comes to meeting this need.”

Look out for the Tensator Virtual Assistant in the hall outside Millie’s Cookies as she starts her career in the Grafton Centre.

Let the (queuing) games begin

24. July 2014 16:34

Last night saw the spectacular opening ceremony of the 20th Commonwealth Games in Glasgow.

Featuring 17 sports and spanning 11 days, the event will see more than 4,500 athletes from 71 nations and territories descending on the Scottish city. Thousands of spectators will be watching events unfold at sporting venues in Glasgow and, as you would expect, security will take priority. In fact, the total cost of security for the Games is said to be £90m.

Looking back to previous major sporting events, we’ve seen increased safety measures resulting in lengthy queues for members of the public to take their seats.

In the USA, Major League Baseball has instructed all 30 of its teams to implement new security screening for fans entering stadiums, either with hand-held metal detection or walk-through magnetometers. Many venues also have a limit on the size of bag that spectators are allowed to bring inside, as well as the material that the bags are made from.

Past incidents have shown just how important this type of tightened security is, although it inevitably leads to longer waiting times. So, what can venue management teams be doing to ensure that security checks remain efficient, but queue lengths are reduced?

  • Having a clearly defined queue for security checks is a given. Visitors need to understand exactly where they need to go, so any degree of confusion can be avoided.

    The Tensabarrier® range can be used to create a highly visible queue formation and the webbing between them can be customised to ensure brand consistency. This also presents a flexible option as the webbing and posts can be used to either reduce or extend the length of the queue at short notice, catering for an influx of spectators at busy times.
     
  • For large sporting venues with multiple security desks, the implementation of a Single Line Queue (SLQ) Call Forward System could be a viable option. Perhaps most recognisable in the retail sector, SLQ systems call customers forward to the next available service point.

    In retail, such solutions are proven to speed queue flow and improve service times by 30%, so a SLQ system could well be a welcome addition to a large sporting venue.
  • The Tensator Virtual Assistant would also add a new dynamic to the security process. The next generation digital signage solution uses the latest technology to project the image of a real person to convey important messages. It is already a familiar site at airports worldwide and is often used to tell passengers what is allowed in their hand luggage.

    When two Tensator Virtual Assistants were installed at Heathrow Airport’s Terminal 4, they helped to reduce the number of bag rejections, meaning fewer delays through the security area. They could certainly have a similar impact at sporting venues too.

The level of support, technology and, ultimately, investment required will obviously depend on the size of venue and scale of operation in question. However, careful planning is a given to ensure an enjoyable and safe experience for everyone.

King's Cross 'Louise' goes social

17. July 2014 17:03

They say imitation is the sincerest form of flattery, so imagine how happy we were to discover that our Virtual Assistant at King’s Cross Station now has her very own Twitter account.

@KXEscalatorLady may be unofficial, but it certainly provides a tongue-in-cheek and humorous perspective from our very own ‘Louise’. Who knew that advising travellers with heavy, awkward to handle baggage to use the lift rather than risk the escalator could be quite so entertaining?

We don’t always agree with everything that is posted on the Twitter account, but it definitely makes us smile.

It also goes to show how much Virtual Assistants are becoming part of mainstream culture. Not only can you find them at railways stations, but they are also a familiar sight at airports, retail destinations, and conferences and sports stadiums too. And, now it seems they are taking over social media channels too. These Virtual Assistants are certainly putting in some long hours!

Vehicle repair: avoiding the pitfalls

16. July 2014 16:20

Press coverage

The motor vehicle repair industry has always been associated with more everyday risks than most, argues Brett Hellyer, who offers some advice on what businesses can do to minimise risks cost effectively.

Between 2008 and 2012, 8,600 injuries were reported to HSE and local authorities for the motor vehicle repair industry. In the same period, 33 people were killed. In 2013, slips, trips and falls were more common in transport than any other sector.

You might assume that many of these reports were for minor accidents. However, being hit by moving vehicles, fires and falling from height are the most common causes of injury.

Click here to read the full article on the Safety & Health Practitioner website.

Cutting-edge urban technology

16. July 2014 14:54

Press coverage

If you've visited London’s King's Cross station recently, you might have met 'Louise', a virtual assistant who advises travellers with heavy, awkward luggage to use the lift rather than the escalator. There's more than a hint of Minority Report to the technology, which can also be found at numerous airports, stadiums, hospitals and stores around the world. 

Click here to read the full article on the MSN UK website.

In-Store vs. Online Shopping Experience Survey

14. July 2014 15:56

Do retailers need to up their game to avoid continual losses to online rivals?

Consumers have more choices than ever before on how to shop. Armed with their mobile devices they have instant access to pricing and availability information; they can even choose Click and Collect to pick up items shipped to store or have them shipped direct to home. How does all this impact the in-store experience?

Will Webrooming, the practice of researching items online and then purchasing them in-store or Showrooming, browsing for items in a store and purchasing them online later, win the consumer heart? Are shoppers willing to wait in line or prefer going online? Is there a sustainable business model for both, and are there any crossovers?

Take a moment to fill out our in-store vs. online shopping survey and let us know what you think about the latest trends and factors impacting the shopping experience.

 

Impulse Merchandising, and why selling a toaster on the checkout line won’t fly

09. July 2014 21:37

The days of the mega big box are over, retail is shrinking and store footprints are getting smaller.

Gondolas, shelving systems and displays need to be extra space efficient in small footprints to make the most use of revenue per square foot.Impulse merchandising is a great way to maximize smaller footprints while capturing shopper interest and boosting incremental revenue especially as customers wait in line for checkout. The problem is, too many retailers try and stick large and pricey items like a toaster or a microwave on a checkout line shelving system or display thinking that because of where it is placed — it is now an impulse item. 

So are there some types of products that work better for impulse merchandising?  The answer is a resounding, yes.  

To learn more, check out Tensator Senior Business Development Manager Keith Carpentier’s perspective on impulse merchandising in this Chain Store Age article

40 years of Bar codes and the End of the Long Checkout Line

30. June 2014 19:11

A recent Globe and Mail article noted the 40 year anniversary of the introduction of the bar code to retailers and consumers alike.The anniversary commemorates the purchase of a 67-cent (U.S.) package of Wrigley’s Juicy Fruit gum at a supermarket in Troy, Ohio, the first-ever transaction in the world to involve scanning a bar code.That pack of gum, now on display at the Smithsonian,marked the beginning of an era in which cashiers no longer had to type in long product numbers and businesses could keep better track of their sales and inventories.According to the article, a 1970s ad from food giant Kraft trying to sell consumers on the bar code’s benefits boasted it was “the beginning of the end of the long checkout line.”

While bar code technology has impacted the speed of checking out items at retail stores and helping people check in at various sporting, trade, cultural venues and transportation hubs–it hasn’t been the end of the long checkout line–but rather an integral part of the many advancements that have been made over the course of many years in queue management to help ensure the efficiency of checkout and check-in lines.   

Like our introduction of single line electronic call forward which has been proven to reduce walkaways by 96%, to the use of next generation digital signage and virtual queue management systems, Tensator applauds the 40 year anniversary of the bar code as we continue to forge ahead in delivering innovative technology solutions that help better manage the customer journey.To explore our complete range of offerings, please contact our queue management experts.

Is ‘The Queue’ at Wimbledon the future of customer demand?

27. June 2014 14:45

Wimbledon is known throughout the world as a symbol of Britishness. It might seem a little twee, but from the uniforms to the Pimm's and the strawberries and cream, it’s stamped upon our national identity.

Naturally, so are the queues. Every night of the fortnight-long tournament, 2,000 people wait patiently for their chance to bag courtside tickets for the day’s matches.

They pitch their tents, set up tables and unpack the cakes. This monster queue even has its own newspaper vendors, food stalls and toilets. It’s become an extension of the complex itself.

On Monday, punters even queued to get into the queue, lining up in the field outside the gates. And after they’ve got their prize and seen the match they painstakingly earned, they go back that evening and camp out for another night for the following day.

The dedication of Wimbledoners is commendable. But what we at Tensator are asking is: is this really the future of customer service? Whereby everything in high demand must be waited for by hours or even days rather than minutes?

Over our years of developing efficient queuing solutions and technology, and studying the psychological effects of efficient customer journeys, we know that queuing for particular events can create a much more intense atmosphere.

By having a queue present, the effect is created that the product is clearly worth queuing for – rather like walking past a busy restaurant. On the other hand, there comes a point where many people simply don’t believe it worth the sacrifice of their time to wait for so long.

In the case of Wimbledon, perhaps for next year the organisers could experiment with solutions to either work through the queue faster or disperse it. If the balance is struck between the best of both worlds, then the fans could still feel they’ve got a rare chance to sit on Centre Court whilst the organisers have a more efficient operation.

 

With that said though, the queues for the strawberries and cream will be just as long at every rain break.

Success of Tensator Virtual Assistant leaves Network Rail wanting more

25. June 2014 15:55

Press release

Success of Tensator Virtual Assistant leaves Network Rail wanting more

MILTON KEYNES, UK – 25 June 2014 – Tensator, the world leader in passenger journey management, has completed an order from Network Rail for 11 more Virtual Assistants, via their rail partner TEW Plus Ltd.  The order follows the successful introduction of ‘Louise’ into King’s Cross station in 2013.

The Virtual Assistant uses cutting-edge technology to project an image and create the illusion of a real person. Louise has been advising travellers with heavy, awkward to handle baggage to use the lift rather than the escalator.

During a six-week trial, the introduction of Louise saw an increase of over 260 per cent in passengers using the lift.  Six further Virtual Assistants have now been placed at various locations throughout King’s Cross to deliver directional and safety messages whenever they detect movement in the immediate area.

Two further units will be introduced at St Pancras within the next two weeks, with a further three units installed at Leeds station helping to improve health and safety. Fully customisable, the Tensator Virtual Assistant brings messages to life and helps engage passengers with consistent and clear directional and safety announcements.

Ajay Joshi, head of media and technology at Tensator said: “There is great potential for Virtual Assistants in the rail sector and it’s great to see a growing number of them being used across the network. Because they are completely customisable, they can be used to relay any number of messages including health and safety, directional and general information such as station facilities.”

Tensator worked alongside telecommunications and security systems integrator TEW Plus Ltd to supply, configure and install the units.

Neil Sheffield, director at TEW Plus said: “We are very excited about this product and foresee a multitude of applications in the industry. We expect our relationship with Tensator to be a strong and fruitful one over the coming years as more Virtual Assistant systems are developed and implemented in various rail environments.”

London Bridge and Birmingham New Street stations will be trialling Virtual Assistants very soon.

The Tensator Virtual Assistant is a next generation digital signage solution designed to enhance both the passenger experience and the company brand. For more on Tensator’s range of solutions for the transport sector, visit http://www.tensator.com/uk/sectors/airports-and-transport.aspx.

Our new Tensabarrier® tape ends – a stamp of quality

10. June 2014 17:26

It’s often said that imitation is the sincerest form of flattery, but what if imitation means selling copycat products that look like Tensabarrier® but are actually of sub-standard build quality and, in many cases, dangerous? 

Over the years, we have seen many suppliers bring cheap, look-a-like products to the market and we have always vigorously defended our brand and patents to protect the technology which makes Tensabarrier® the safest and most popular queue barrier in the world.

We appreciate that many customers choose to buy Tensabarrier® from third party re-sellers and we respect their choice to do so.  In the internet age and with increasing ease of purchase from the developing markets where many of the more dangerous imitations originate, it has become much more difficult for us to protect our customers and give them the guarantee that they are actually buying a genuine Tensabarrier®, unless they purchase directly from us. 

Cases of unscrupulous online suppliers using the Tensabarrier® name to boost their search rankings and help them sell cheap, copycat products are sadly on the increase.  Indeed we encourage our customers to report such cases to telltensator@tensator.com so we can take legal action to help prevent further victims of underhand selling.

To visibly mark an original Tensabarrier®, historically, we have used labelled or printed top caps carrying the Tensabarrier® mark, but increasingly we recognise that these are easy to copy and produce cheaply, and no longer sufficient to give buyers the security of authenticity which they require, especially as ironically many re-sellers of authentic product cover up the original Tensabarrier® label with one of their own.

We have therefore taken the further step of incorporating the Tensabarrier® logo directly into both sides of the tape end of our most popular 50mm webbing Tensabarrier® products.  The new design tape end is compatible with the previous generation tape end which it will replace, but now comes with added peace of mind that the product it’s attached to is indeed an original Tensabarrier® and built to the highest quality and safety standards. 

We trust that this additional and at a glance “stamp of quality” will give our customers all over the world the re-assurance they require that the Tensabarrier® they purchased is the real deal and not an accident waiting to happen.

Crowd control solutions as museum visitor numbers rise

06. June 2014 15:38

According to statistics published by the Department of Culture, Media & Sport, visits to sponsored museums and galleries in England were up 3.9 per cent in the 12 months between April 2013 and March 2014.

Over the year, these museums and galleries welcomed 48.8million visitors through their doors – that’s an awful lot of crowd control to take into consideration. 

Museums are places of culture and sophistication, housing famous collections, specimens and artifacts. With such high footfall, effective queue management systems are vital to ensure that all visitors can comfortably enjoy the high value exhibits.

With this in mind, we have worked alongside the sector to offer a wide selection of discreet and elegant systems, effectively designed to manage the crowds.  Our range of floor-standing and wall-mounted Post and Rope solutions can help to improve visitor flow and keep exhibits safe and secure. 

Our stylish Post and Rope range secures exhibits without obscuring the crowds’ view whilst our Retractable Banner solutions enable museums to create highly visible, high impact advisory or media messaging.

For museums looking to further enhance the experience and engage with visitors, our Virtual Assistant range is proving very popular in all kinds of sectors – from exhibitions to airports and from football stadium tours to hospitals.  The range uses cutting-edge technology to project an image and create the illusion of a real person who can convey consistent messages and impart key information.

Particularly suited to the museums sector, our Virtual Assistant Ultra can bring history to life, providing a wealth of information about the museum itself or about architecture, artifacts and even personifying a historical figure.

Its interactive push button panel option provides up to 11 additional menu items for visitors, giving them choices that could include multi-lingual communications, FAQs or directional and informative messages.

 

It provides a unique and visually compelling solution that can answer the most pertinent and frequently asked questions with round the clock availability and immediate response - freeing staff up to handle more urgent or personal requirements.

 

For more information on our Post and Rope solutions, click here:

 

For more information on our Banner solutions, click here.

 

For more information on our Virtual Assistant Range, click here.

Airports and Airlines Easing the Passenger Journey

06. June 2014 13:17

 

Although summer doesn’t officially begin until June 21, Memorial Day weekend kicked off the traditional summer travel season with airports and airlines gearing up for extra volume. Nationally, airlines expect to carry over 210 million passengers this summer, up 1.5 percent from the same season last year. According to the industry group A4A, international travel will reach an all-time high with 29.9 million people on international flights from the U.S. this summer.

Extra-long lines at airport check-in, customs, and baggage claim can put added pressure on employees and travelers alike as temperatures and tempers rise.  But by combining tried and true queue management with both low and high tech solutions, both inefficiency and frustration can minimized to positively impact passenger loyalty and an airport’s or airline’s bottom-line.

Aside from tried and true queue management solutions,forward thinking airports like Boston’s Logan and Washington’s Dulles International have already successfully implemented next generation digital signage at customs and at baggage claim areas to minimize wait time and help increase employee efficiencies by freeing them up to focus on more critical tasks at hand.

By leveraging Tensator’s Virtual Assistants – both airports have successfully made the passenger journey safer and quicker.

 At Boston Logan Airport captivating Virtual Assistants deployed at Terminals A, B, C and E provide essential security information including messages on ID and boarding passes, federal regulations regarding liquids, garment removal and x-ray machine instructions.  Messages are delivered 24/7 in both English and Spanish, providing passengers with consistent, surround sound audio accompanied by highly visual information to ensure passengers clearly understand all the information they need to know in order to improve efficiency, passenger flow and their overall airport experience. 

In the International Arrivals Building at Dulles International, the custom designed Tensator Virtual Assistant captivates passengers with its 3D look and feel, providing essential Customs and Border Protection information and guidance for connecting flights round the clock. Over 3,000 daily passengers are provided with consistent, surround sound audio and visual information ensuring they have ready access to the information they need to know – from instructions on the preparations they need to make before going through customs, to how to get to connecting flights quickly and efficiently.

Tensator’s airport and airline queue management solutions add safety, security, and efficiency to managing the increased flow of passengers. In fact, Fast Company named Tensator one of The World's Most Innovative Companies – among the Top 10 companies delivering innovation in the travel industry. Tensator has been recognized for the valuable role the Tensator Virtual Asistants have taken on at airports -- speaking in multiple languages, answering passengers' questions about security, flight and gate locations, and providing overall airport navigation - round the clock - freeing up airline staff and security teams to focus on critical and important responsibilities.   

To learn more about what Tensator can do for you, talk to one of our passenger journey experts today.