Tensator World News

Planning for a Boxing Day bonanza

17. December 2014 15:43

There is no denying that, as consumers, we all love to get our hands on a bargain. Nothing demonstrates this more than recent scenes on both sides of the Atlantic, with shoppers clamouring for a Black Friday deal.

It seems that no sooner has the dust settled and the promotional signs and stickers have been removed, than we are about to embark on one of the most anticipated retail periods of the year – the Boxing Day and New Year sales.

With Black Friday being a relatively new phenomenon in the UK and Europe, it seemed that many in the retail sector underestimated customer demand, resulting in chaotic scenes. The Retail Traffic Index from Ipsos Retail Performance posted a 23 per cent increase in UK footfall for Black Friday 2014, compared to the previous year.

Of course, with media reports surrounding the Black Friday stampede being largely negative and raising concerns over shopper safety, the past few weeks will have been a time of reflection and increased planning for many retailers.


So, as shoppers prepare to set their alarms for the early hours of Boxing Day to be first for the best bargains, we have decided to share our top tips to ensure a successful and safe post-Christmas sales period:

 

  • Pre-queuing has become as much of a tradition as the sales themselves. Early morning queues and the subsequent rush to get in to the store make news worthy stories for the media, but you need to consider how this portrays your brand and, more importantly, impacts on your customers. Use barriers to position your exterior queue to the side of your main door rather than directly in front of it. This will give you more control over the flow of customers entering the store and reduce the risk over everyone rushing in at once.
  • Use a customer footfall counter. Knowing how many people are in store at any given time will help you tailor your staff levels as well as protect your customers. During sales, retailers can expect higher footfall in stores, but they should never allow more customers into the store than they are legally allowed. Using a people counting solution will allow retailers to manage customer flow and avoid stores becoming overrun and leaving customers vulnerable to crushing.
  • Communication is key. Not only should you ensure that signage is clear, visible and effective to avoid baffled shoppers and create a cohesive customer journey throughout the store, but staff should be well briefed too. Plans should be in place to deal with long lines and increased customer questions. Everyone should also be aware of emergency procedures, and contingency plans should be in place to cover all eventualities. 
  • Stagger offers and promotions at different times during the day as a way of managing customer flow so that not all your customers arrive at the same time. With the correct promotional messaging, customers will arrive at the store at the different times during the day depending on their shopping needs. Managing the customer flow in this way will ensure a smoother customer experience with reduced queuing times and a less frantic atmosphere. 
  • You may need to make changes to your interior layout to cope with increased crowds. Traditionally at this time of year, shoppers are greeted with large displays of the best bargains at the front of the store. However, think about customer flow and safety. It may be better to keep entrance areas clutter free and encourage shoppers further in to the store to browse for bargains. Not only is this the safer option, but it may increase the average spend too by heightening dwell time. 
  • Waiting in line is perhaps a given at this time of year, but do not let it impact negatively on your brand and the experience of your customers. Ensure staff levels are high enough to cope with demand and that you have in-queue entertainment to help distract customers. Research has shown that occupied time feels shorter than unoccupied time, and this can have a massive impact on your customers’ perception of your brand. 

 

With a little careful planning and preparation, both retailers and consumers can benefit from the Boxing Day sales. Through customer and queue management, everyone in the retail sector can ensure that the start of the New Year is a profitable, safe and happy one for all. 

Doling out technological solutions for an enhanced experience

11. December 2014 10:20

We all know that queuing has long been an intrinsic part of British culture. In fact, Brits are infamous for it worldwide. The stereotype is so widespread that there are many well-known phrases that include the word queue, which are part of the English language. However, following a recent announcement by the Minister for Employment, it seems that ‘joining the dole queue’ could soon be one phrase consigned to the past.

The Government is investing in a major digital revamp at more than 700 Jobcentres across the country. The move will see old-fashioned ways of ‘signing on’, job cards in the window and the dole queue scrapped, and replaced with more hi-tech solutions, including around 23,000 electronic signing pads, free wi-fi and 6,000 job search computers.

Of course, the headlines have focused on the fact that this technological revolution will bring about an annual cost saving of £2m. However, here at Tensator, we are also interested to see the benefits the changes bring to jobseekers too. Thanks to the digital revamp, claimants will be able to access all the Jobcentre’s services from one device. The new computers will allow people to update their CV, look for suitable jobs and work out their benefits. 

As tech pioneers ourselves, we believe this new approach is well positioned to overhaul the entire user experience at Jobcentres, making the process more efficient, engaging and innovative. Some may say it is long overdue for a sector that has long been tarnished with an old fashioned image, where long queues and lengthy waits have been considered the norm.

Of course, allowing users to take control of their own journey, albeit controlled and guided, frees up staff time and resources to focus on more complex enquiries.

The main thing to note is that the announcement brings about clear benefits for both the organisation in question and its customers. It is this fact that is closely aligned with Tensator’s own beliefs when it comes to the use of technology. Technological solutions should be used by companies to improve efficiency, profitability, and revenue while at the same time providing an enjoyable customer experience.   

The golden rule is that technology should never be used just for technology’s sake. It needs to offer a viable solution to a problem or issue that makes life easier for all concerned and presents the potential for some form of growth – ideally financially or in terms of reputation.

Take the Tensator Virtual Assistant that we recently installed at the Grafton Shopping Centre in Cambridge as an example. From the customers’ point of view, it offers a convenient source for answers to frequently asked questions, general centre information and access to exclusive in-store offers. For retailers within the centre, it provides a new, innovative way to market to shoppers, with the potential to increase both footfall and dwell time.

The approach the Government is taking in relation to the Jobcentres reflects a trend we have seen in other sectors such as retail, the finance sector, public sector, transport and healthcare. The use of technology to create a hybrid online / offline experience is being implemented by a number of organisations to adapt to changing behaviours and expectations.

It is interesting to now see this approach filtering into other sectors too and we firmly believe it will continue. As a reflection of our technology driven lifestyle and culture, it is one trend that is here to stay.

Dollars and Sense - Time and Knowledge are the Retail Currency of 2015

08. December 2014 18:31

Deloitte’s Annual Holiday Survey forecasts that overall holiday spending will be 4 to 4.5 percent higher than last year -- with shoppers doing the bulk of their shopping in December. 

As far as shopping online vs. in stores, the Deloitte survey notes that the most common reason that the 5,033 shoppers polled gave for avoiding stores during the holiday season was long lines (40 percent). The most likely reason to buy in a store was a knowledgeable store employee (48 percent).

With retailers competing with online shopping which delivers immediate service and near-instantaneous information, having effective queue management/checkout systems, in-queue merchandising, and POP offers as well as educated and knowledgeable staff armed with in-line greeter/mobile tech is paramount to positively impacting the bottom line.

If we look at these in-store percentages, we come to understand the importance of valuing customer’s time and having knowledgeable employees – the ones who go out of their way to serve the customer.  If we viewed every minute a customer is left standing in line, or cooling their heels waiting for someone to help them -- as real, hard revenue loss – we’d change this behavior and fast! We’d look to reduce wait time and if we couldn’t reduce the wait any more, we’d try to add value to the experience. 

For the Holiday Season and in the year ahead, retailers stand to significantly increase their competitive advantage and increase their revenue by understanding that time and knowledge are the new retail currency. 

Why retail technology is big business

26. November 2014 11:07

Press coverage

Tensator Group CEO Alan McPherson explains why technology has jumped to the front of the queue.

Figures from the A.R.E.’s '2015 Purchasing Forecast' show that in-store technology and fixtures are the retail areas most likely to see a significant budget increase next year. The report shows that providers of technologically innovative solutions will be the big winners, securing contracts from all sizes of retail chains. With 46 per cent of retailers saying they would be increasing spend on in-store technology, it certainly makes happy reading for those in the business.

Click here to read the full article on the Real Business website.

How bad weather affects retail

25. November 2014 17:09

When adverse weather hits, the lure of online shopping becomes even stronger. With a harsh winter predicted ahead of us, retailers will have to up their game to ensure footfall remains strong. Our recent survey* found that 63 per cent of shoppers prefer online to high street shopping, fuelled by a growing proportion of consumers ‘showrooming’ - 83 per cent admit to finding the best deals online before visiting high street stores.

Marks & Spencer and Next both cited unusually warm weather in October as the primary cause for poor sales of winter clothes, but statisticians have found that the correlation is inconclusive. So is the argument that adverse or unexpected conditions are to blame for low takings limited? In January, Retail Week reported on the ONS figures over the past ten years, which showed a complicated relationship between climate and sales figures. 

To attract consumers into stores and increase spending, retailers must stay relevant. This means adapting to poor weather conditions so the customer journey remains enjoyable. When the cold weather hits, we are less inclined to wait in long queues, and are more likely to shop online. Using technology to improve the efficiency of the in-store shopping experience is one way to combat this trend. Retailers who accept changing customer behaviours and alter their offerings accordingly will be ones who succeed.

Retail experts acknowledge the need for brands to be prepared to accommodate unseasonal weather changes. Karl McKeever, leading retail consultant and founder of agency Visual Thinking, says:

“Often, it can be as simple as looking out the window. Harrods, for example, changes its digital screen content in-store according to the weather. If it’s raining, shoppers entering the store are immediately directed to hats, coats and scarves. The same principles can be applied to traditional visual merchandising techniques, such as in-store and window displays. It’s all about relevance, and retailers need to be agile and adaptable in order to maximise sales opportunities.”

With ever-unpredictable weather on the cards, improving the customer journey will continue to be at the forefront of retailers' minds to strengthen footfall. Solutions such as Virtual Queuing and Inline Mobile, which make shopping a more streamlined and tailored experience for the individual customer will deliver a level of service that encourages retailers' high street offer.

*independent survey conducted by Tensator Group October 2014.

Black Friday Extended, Barricades and Tensabarriers - Keeping Everyone Safe

24. November 2014 22:19

With the latest OSHA guidelines formally released, labor officials have laid the groundwork for holiday shopping safety -- offering advice to retail CEOs on how they can help keep their workers safe during Black Friday and the extended Black Friday sales and ensuing holiday rush.  While retailers have been planning for this event since before Summer 2014, now is the time to review final plans for handling the crowds, do practice runs and take stock.  Paramount to crowd control, the OSHA guidelines call for stores to set up barricades or barriers like the Tensabarrier® to handle crowds, and to make sure they are arranged in a fashion that winds around enough times to effectively slow down a mob.  

Other critical advice offered to retailers:

  • Warn employees when the doors are opening
  • Have security guards stand away from the open doorway where the people will be rushing in, positioned to the sides of entering (or exiting) public, not in the center of their path
  • Prevent overcrowding in any one area of the store by positioning sales items throughout the store rather than in one concentrated area
  • Consider using mechanisms such as tickets to provide the earlier arriving customers with first access to sale items.
  • Have adequate signage showing the location of entrances and exits, store opening times and location of special sales items within the store
  • When the store reaches maximum occupancy, don't allow additional customers to enter until the occupancy level drops

According to David Michaels, assistant secretary for Occupational Safety and Health at the Department of Labor, with thoughtful planning and implementation of an effective crowd management action plan and maintaining emergency exits free of obstructions, we all can have a safe and happy holiday season.

Please contact our Tensator customer journey experts if you have any last minute needs, or for answers to any of your Black Friday questions or challenges.  We are here to help make sure you  keep everyone safe.

 

Big data could mean big business for our high street

18. November 2014 09:22

Given that the term ‘big data’ has become ubiquitous and organisations are looking to use it to improve business outcomes, it’s no surprise that 45.8% of retailers expect to spend more on technology in 2015. 

Advances in technological solutions mean that stores on our high street can manage the customer journey in a more specific way. Businesses are now tailoring their approach to customer service based on predictive analytics gathered from customer data. 

The benefits of collecting data, once the subject of cynicism, are now accepted as gospel. Knowing and understanding customer behaviour can be a real advantage. It can help businesses win new customers by offering relevant services and products, build customer loyalty by providing reliable customer service, and help maintain competitive advantage. 

A leading high street bank who partnered with Tensator decided to invest in new technology to gather data and increase the bank’s efficiency. Using Virtual Queue Management Solutions (VQMS) to monitor footfall by logging when customers take their ticket on arrival, the bank is able to predict periods of high footfall and staff accordingly. 

During busier periods, customers are able to select which services they require when they walk into a branch. The popular services, such as mortgages and loans, are heavily staffed and as a result waiting times are minimised. Furthermore, as the customer chooses which service they require when they join the virtual queue, the bank can use this data and match customer requirements to specific service representatives. For example, new account enquiries can be funnelled to the best seller in the branch. 

There is no doubt that these methods of increased measurement and profiling is what could, potentially, save the high street and ‘bricks and mortar’ businesses. It’s all about improving the customer journey. Getting the technology in place now is what will put high street businesses ahead of the game and allow them to make up ground on the online sector. 

Competition in retail space heats up

12. November 2014 13:52

Press coverage

Hointer, a jeans store based in Seattle that was founded by former Amazon executive Nadia Shouraboura, points to one possible future for the retail industry. Based on the idea that men do not like shopping, the store has set out to remove as much of the pain – and human interaction – from the buying process as possible.

Before visiting the store customers can download the Hointer app and decide what they would like to try on. Robots deliver the jeans directly to designated changing room, items that do not fit are returned down a chute and clothes can be purchased without leaving the cubicle simply by swiping a credit card over a card reader. 

Click here to read the article on the Financial Times website.

 

Tensator Study: Retailers need to improve in-store experience

07. November 2014 22:51

While the online vs in-store shopping debate has raged on for a number of years, Tensator's latest study shows that customers are not finding in-store shopping an enjoyable or engaging experience and, even when they are in-store, their attention is drifting towards their mobile phones. 

In fact, 89% of shoppers feel that retailers need to make changes to the overall shopping experience to compete with their online counterparts.  When quizzed about their preference for online retailing, 48% said they liked the fact they did not have to stand in a line, 42% found it cheaper than shopping in a store, and 29% expressed the fact that they simply did not have the time to visit an actual store.

Retailers need to look at bringing the convenience of online shopping in-store and make the customer experience efficient, stress-free and captivating.

 Click here to read the full article on the Chain Store Age website 

 

 

 

Tensator Survey Reveals Customers Disenchanted by High Street Shopping Experience

05. November 2014 13:42

MILTON KEYNES, UK, and BAY SHORE, NY –  5 NOVEMBER 2014 – New research has fired a warning to high street retailers, with 63% of consumers admitting they prefer to shop online. 

The study by retail technology specialist Tensator Group also saw 83% of shoppers saying they believe more stores will be forced to close their doors due to lack of customer visits unless they significantly up their game. 

When quizzed about their preference for online retailing, 48% said they liked the fact they did not have to stand in a queue, 42% found it cheaper than shopping on the high street and 29% expressed the fact that they simply did not have the time to visit an actual store. 

In another blow to high street retailers, the survey also uncovered a worrying trend amongst those consumers who do actually make it into a ‘bricks and mortar’ store.

Out of almost 400 consumers polled, a staggering 86% said that they have used a store to view a product before purchasing online – a technique known as ‘showrooming’. In addition, 68% admitted to using their phone to check the price of an item online before deciding whether to purchase in-store. 

Overall, 89% of shoppers felt that high street retailers needed to make changes to the overall shopping experience to compete with their online counterparts. 

“Consumers are sending a very clear message to retailers,” commented Alan McPherson, CEO of Tensator Group. “The online vs offline debate has raged on for a number of years, but these new figures put things into perspective. Retailers need to be looking carefully at the overall customer experience to lure them away from behind their computer screens. 

“It’s obvious from our research that customers are not finding in-store shopping an enjoyable or engaging experience and, even when they are in-store, their attention is drifting towards their mobile phones. 

“Retailers need to look at bringing the convenience of online shopping in-store and make the customer experience efficient, stress-free and captivating. 

“Only recently, we’ve seen data that suggests stores are closing at a rate of 16 per day, which is a total of 3,003 stores across 500 main shopping centres during the first half of 2014*. Unless retailers start to address some of the issues uncovered in our report, I’m genuinely concerned that the closure rate will get even higher.”

Michael Sheridan is chairman of global retail design agency Sheridan&Co, which has offices in London, New York and Shanghai, and works with some of the biggest names in retail. For him, the findings of the Tensator Group report make for interesting reading:

“I was obviously aware that these problems existed, but some of the extremely high numbers that this research has uncovered is staggering. 

“For me, many shops lack overall experience. Customers don’t feel wowed anymore, they don’t feel special and they don’t get excited about the prospect of shopping like they used to. It’s no longer escapism and, for many, it’s become a chore that they don’t have time for. It’s no wonder they are turning to their laptops and phones. 

“We almost need to look back to some of the good old fashioned values of customer service and engagement and bring some of the drama and theatre back into retail. The challenge is to find new, innovative ways to do this. 

“Retailers need to ensure customers leave the store with a smile on their face and it’s clear from this data that this isn’t happening at the moment.”

For more on Tensator Group, visit www.tensator.com. Further details on Sheridan&Co can be found at www.sheridanandco.com

*PwC research compiled by the Local Data Company (LDC).

The Future of High Street Banking is Careful Consideration

03. November 2014 18:25

As customers demand more from their banking customer experience, branches are bringing their customer service up to date with new innovations.

Ajay Joshi, Tensator Group’s head of media and technology, explains how this is happening in the November issue of Technology Banker.  He also delves into why retail’s use of technology to improve customer experience may have unexpectedly kick-started something of a revolution for the high street banks.

Click here to read the complete article as it appears on the Technology Banker website

Technology is the saviour of traditional customer service

28. October 2014 10:52

It’s no secret that Britain’s shoppers are getting smarter. Price is a key factor, as today’s customers become savvier than ever before when it comes to finding a bargain. What plays just as important a role, though, is good old-fashioned customer service. 

A recent survey by Imperial College and retail experience company Red Ant found that 38% of those questioned would leave a store if a shop assistant doesn’t return in three minutes to answer their query. Meanwhile, 37% revealed that staff members’ lack of product knowledge was the most irritating thing about in-store shopping. 

Shoppers have a genuine desire to see high street shopping remain. They expect old-fashioned values and standards as part of that experience, but they also want a modern twist to accommodate 21st century demands. The use of tablets by staff can often be used to access a bank of product knowledge – which 34% of respondents to the survey agreed would improve the situation. 

Shop assistants are under continual pressure to perform and to consistently provide quality customer service to all shoppers throughout the day, with little time to learn the background on each and every product. Fortunately, new technology is able to enhance the customer experience by arming staff with that knowledge. It frees up staff time by speeding up the service, and leaves customers happier with their shop.  

Technology is becoming increasingly customer facing, as a way to simultaneously engage customers and make operational processes more efficient. The Tensator Virtual Assistant, for example, is a next generation digital signage solution that provides an in-store ‘wow factor’ to capture shoppers’ attention. This solution can handle routine tasks, such as answering frequently asked questions and giving consistently accurate product details – freeing the sales staff to focus on more detailed and complex queries. 

This has been shown in the Grafton shopping centre in Cambridge, which took delivery of a Virtual Assistant Ultra earlier this summer. Located in the centre’s main hall, it gives shoppers information on offers from various retailers, creating numerous extra sales. As the centre managers observed, it created a splash with a wide cross-section of curious shoppers. 

This type of immersive experience is what allows brands and retailers to provide the detailed level of customer experience that goes back decades, whilst also performing under the modern demands of 21st century retailing. 

Slicker self-service queuing for Brighton Station

21. October 2014 13:53

In our years of developing solutions to make the customer journey more efficient, we have found that one part of the shopping experience has the biggest effect on customer satisfaction: waiting times.

Having to queue for long times creates more frustration than any other mishap. Shoppers just about tolerate items being out of stock, untidy displays or technical faults, but having to wait is what makes the blood boil – and stops them from returning.

Theorists have confirmed this in various studies and books, such as Paco Underhill in Why We Buy. People like Professor Richard Larson have identified how this frustration is worsened when somebody jumps the queue in front of them, because they perceive it as a social injustice. 

This is what was happening at Brighton Station and its self-service ticket area. The lack of a clearly defined route for queuing for the machines had lead to customers being confused as to where they should stand, only for other travellers to walk straight up to the machines in front of them. Commuters were becoming frustrated and unhappy.

To remedy this, the station got in touch with Tensator for a simple solution that would improve customer satisfaction, as well as being easy to organise on the concourse.

Tensator provided 43 marine-grade stainless steel Tensabarriers, with floor socket mounts. These provide the base for a neat queuing system that was in keeping with the existing décor and branding of the station concourse. 

The Tensabarriers are fitted with pull-down roller signs that cover the full gap between the top of each barrier and the floor. These direct customers how to queue in order to buy or collect their tickets, at one of the two banks of machines.

In certain places, the roller signs have been omitted to allow the Tensabarriers to be re-routed or to permit staff access. These barriers feature webbing in the matching dark blue livery, to create a recognisable ‘official’ queuing route and messaging.  

Brighton station manager, Beth Holbrook said: “The Tensator products are just the job for us here at the station. Since the new system has been in place, there has been a significant increase in positive feedback regarding the queuing system from our passengers. The Tensator system is much more organised, as well as being more civilised, than the previous setup.”

Click here to read more about Tensator’s range of barriers.

Want to Increase Holiday Sales? Click and Collect Services Attract the Connected Consumer

20. October 2014 16:17

The Wall Street Journal recently wrote an article on research firm eMarketer’s Holiday sales predictions. The good news is that they’re estimating that U.S. retail sales will climb 5% in November and December, besting last year’s growth rate of 3.4%. While that is excellent news for brick and mortar retailers -- holiday eCommerce sales are projected to also grow 16.6% to $72.41 billion, ahead of last year’s 15.3% rate. As connected consumers continue to buy both in-store and online -- what is clear is that retailers need to maximize their opportunities across their various channels by offering digital incentives that according to the article, “merge the physical and mobile space.”  

One way to do this is via “Click and Collect,” a rather recent phenomena that has gained traction in the US and is already popular in the UK. “Click and Collect” services allow shoppers to order products online and have them delivered to their local store or to a designated store. Not only does this ease shipping costs for customers and offer an additional option for purchase, but customers can extend their shopping – especially around the holidays by buying other items in the store while there for pickup.

In order to make “Click and Collect” a successful bridge between virtual and in-store shopping – retailers need to be cognizant of delivering a seamless customer journey that is consistent with the ease of purchase online to the in-store pickup experience.  

To maximize the “Collect” experience here are some ideas to consider:

  • Create a clearly designated, attractive area – incorporate interactive digital signage for maximum branding and visual appeal along with colorful media panels to guide and inform customers about your particular “Click and Collect” program.  
  • Arm your staff with inline greeter technology – so from the moment the customer arrives they can be quickly, easily and personally assisted based on their preferences.
  • Since you can expect this to be a busy area in the store – implement virtual queuing technology so customers can shop and be alerted on their mobile phones when their pickup is ready or take a ticket from a touchscreen ticket dispenser.  Display queuing information alongside branding and advertising information by incorporating Corporate TV, multimedia management into an inline dispersed virtual queuing system will keep customers informed and entertained while they wait.  
  • Ensure the checkout line is equitable and clearly designated.  Make the most of the space by using the time your customers have while waiting on line to share exciting offers and promotions via next generation digital signage and by showcasing thoughtful last minute merchandise items for purchase with in-queue merchandising

“Click and Collect” is a great opportunity to improve the overall shopping experience, win your customer’s loyalty and boost Holiday Retail purchases.  If you are ready to set up your “Click and Collect” area but aren’t sure how to get started, contact Tensator’s customer journey specialists today.

Bilingual Tensator Virtual Shopping Consultants Land at Miami International Airport

15. October 2014 14:08

MIAMI, FL and BAY SHORE, NY -- October 15, 2014Tensator, the world leader in queue management and customer journey solutions, today announced that the MIA Concessions as part of its Marketing Program has installed two bilingual Tensator Virtual Assistants in Miami International Airport’s (MIA) South Terminal (Concourses H and J), providing passengers with exciting, high-tech virtual shopping consultants and offering a vibrant advertising vehicle for shops and restaurants to effectively reach high net worth consumers: multi-lingual air travelers to Miami.

The MIA Concessions program selected the Tensator Virtual Assistant, with its interactive push button panel, to help capture the attention of passengers so that they can make the most out of the 55,000 square feet of concession locations throughout the two concourses. Unlike traditional signage, the Tensator Virtual Assistant next generation digital signage uses innovative HD projected imaging, surround sound and video technology to create the illusion of a real person and is fully customized to deliver specific messaging, and to showcase products. The MIA Concessions’ Tensator Virtual Assistants, named Leticia, offer passengers on demand information in both Spanish and English about where and what they can eat, and provide shopping ideas, tips and information about products, stores, restaurants and services in the Terminal. 

“Passengers are often overwhelmed with all the activity that typically goes on at the airport and they typically end up wasting  time trying to figure out where they can eat, what services and shops are available or how they can best spend their time,” said Adrian Songer, Chief of Airport Concessions Business Development at Miami International Airport. “The Tensator Virtual Assistant virtual shopping consultants cut through the noise and distractions, capturing people’s attention and holding it. Not only are they seeing and hearing about specific retail, service and dining options in English and Spanish, but they are provided with real-time friendly guidance with real directional cues and offered suggestions on what they can buy and advice on currency exchange and duty free that enable them to make the best use and get the most out of the time they spend in the Terminal.”

“We are extremely pleased that Miami Airport Concessions has chosen our Tensator Virtual Assistants to be their virtual shopping consultants at Miami International Airport, said Louis Ruiz, Business Development Manager, Tensator, Inc. “By working closely together and by exploring the product’s full potential, Tensator delivered a completely customized, personalized, bilingual, high tech digital signage solution that provides passengers with rich media that empowers them to make the absolute most of how they spend their time and money. ” 

To learn more about the Tensator Virtual Assistant please visit www.tensator.com.